Shanghai Big White Rabbit's Global First Store - National Brand "Big White Rabbit"
The "Big White Rabbit" was born in 1959 and is a gift product for the tenth anniversary of the founding of the People's Republic of China. In the era of material scarcity, it was extremely precious. This national brand with a history of 60 years, carrying the childhood memories of several generations, is worthy of China-Chic! Here, you have a familiar taste and a unique memory.
The world's first store of Shanghai White Rabbit Nine Trees has transformed the entire space into a large artistic installation. In a space of over 200 square meters, the flow of milk was simulated using 3D printed streamline shapes, and the three colors of "red, white, and blue" further deepened the visual impact and brand impression. Walking through it, you seem to be surrounded by silky milk all over, and by perfectly integrating the product and display design, highlighting the storytelling and narrative of the overall space, every consumer entering the store feels like stepping into an immersive exhibition, swimming through the brand's stories and becoming a participant.
The world's first flagship store of the national brand "Big White Rabbit" is located in the Jiukeshu (Shanghai) Weiye Art Center. The store breaks the traditional retail store design concept and designs the space into a large art museum. Let every consumer entering the store feel like stepping into an immersive exhibition. The seamless epoxy terrazzo floor created by Ounike is beautiful and comfortable, and the color scheme uses the unique "red, white, and blue" colors of the Great White Rabbit brand, further deepening the visual impact and brand impression.
